Goodwill is an asset of the business that is not based on a fixed item, but is instead based on the reputation of the business built up over time. Most service-based businesses have significant goodwill.
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Goodwill is an asset of the business that is not based on a fixed item, but is instead based on the reputation of the business built up over time. Most service-based businesses have significant goodwill.
« Back to Glossary Index